Kenya, is a popular global tourist destination, attracting millions of visitors each year due to its diverse attractions, including wildlife safaris, cultural experiences, and natural beauty. In 2024, Kenya welcomed 7.5 million tourists, including 2.4 million international visitors, a 14.6% growth from the previous year. Tourism is a significant contributor to Kenya’s economy, ranking third as a source of foreign exchange revenue, following diaspora remittances and agriculture.